EXECUTE
Own the movement
Controlled lowering, purposeful tempo, and attention to the target muscle. Exercise selection and rest periods have a role in the plan.
AA // MAXIMAL PERFORMANCE LIFESTYLE COACHING
ENGINEERED
FOR
PERFORMANCE.
Individual training. Purposeful nutrition. Lasting habits.
Build a physique and a lifestyle that work together.
01 / ANABOLIC ARMOR
MORE THAN A PLAN.
A PURPOSE BEHIND IT.
Anabolic Armor is the brand behind our coaching and apparel. Led by Coach Keegan Odell, our coaching brings training, nutrition, supplementation, and lifestyle into one individual approach. Anabolic Armor Academy is the app where coaching clients access their plans and track their progress.
Whether you are working toward fat loss, building muscle, or improving performance, we start with your goals and how you actually live. Then we build the structure, understanding, and accountability to move you forward.
Understand the process02 / THE PRO-LOAD METHOD
CALCULATED CHANGES.
PROGRESSIVELY APPLIED.
The Pro-Load Method introduces structured changes over time, adapting training, nutrition, and daily habits to your starting point and capacity for change.
- 01
Accountability check
Map your current routines: work, meals, training, movement, and sleep. Understand the starting point before changing the plan.
- 02
Progressive elimination
Identify habits that hold you back. Replace them gradually and use available time in your day more deliberately.
- 03
Progressive implementation
Layer in more specific training, nutrition, and recovery practices as consistency develops.
- 04
Pro application
Refine execution and align the pieces of your program around the goal you are pursuing.
- 05
Life performance integration
Bring the practices you have built into everyday life, with a framework you can return to as your goals evolve.
THE TRAINING FOUNDATION
STIMULUS. NUTRITION.
RECOVERY.
Our coaching teaches the reasoning behind your program so you can approach each session with intent.
PROGRESS
Record the work
Track weights and reps. Progress can also come through better execution and range of motion, with volume and intensity adjusted over time.
RECOVER
Review the whole picture
Training sits alongside nutrition, sleep, stress, and recovery. Check-ins guide adjustments to the work you can consistently recover from.
THE PRINCIPLE
Understand the process.
Train with intent.
03 / ONE-TO-ONE COACHING
YOUR GOAL.
YOUR WAY FORWARD.
Every program considers your nutrition, training, supplementation, and lifestyle. Choose a commitment that fits the work you want to put in.
Available packages use secure Stripe checkout. Klarna and Affirm options are shown at checkout, subject to eligibility. Any applicable tax is calculated there. Prefer to arrange payment directly? Discuss your program with Keegan.
01 / A FOCUSED STARTING POINT
1 month
$600Program price
- Customized nutrition and training
- Individual supplement suggestions
- Scheduled evaluations and updates
02 / BUILD MOMENTUM
3 months
$1,500Paid in full
- Customized nutrition and training
- Individual supplement suggestions
- Weekly evaluations and updates
- Direct coach contact by call or text
- Training materials and portal access
03 / DEVELOP THE SYSTEM
6 months
$2,500Paid in full
- Customized nutrition and training
- Individual supplement suggestions
- Weekly evaluations and updates
- Direct coach contact by call or text
- Training materials and portal access
04 / COMMIT TO THE LONG GAME
12 months
$3,300Paid in full
- Customized nutrition and training
- Individual supplement suggestions
- Weekly evaluations and updates
- Direct coach contact by call or text
- Training materials and portal access
Use the email you want associated with your coaching account at checkout. After payment is confirmed, Keegan will arrange your onboarding and Academy app access. Paying directly? Your coach will arrange the same onboarding process.
04 / THE ACADEMY APP EXPERIENCE
YOUR PLAN.
YOUR DAILY DIRECTION.
Access your assigned meals, protocols, daily targets and weekly check-ins in the Academy app. Track your work throughout the week, then review your report and coach feedback.
Client Login
Already coaching with Keegan? Use your account email and password. New clients receive access after coaching enrollment, whether arranged directly or through Anabolic Armor.
01
Individual nutrition plans
View your meals, portions and nutrient totals. Record completed meals and your adherence to each one.
02
Targets beyond training
Movement, cardio, hydration, and recovery habits connect the plan to your daily routine.
03
Structured check-ins
Submit your weekly answers and progress photos, then review your accountability report and coach feedback.
ANABOLIC ARMOR LLC
BUILD THE PHYSIQUE.
BUILD THE LIFE BEHIND IT.
Talk through your goals and the Pro-Load Method with Coach Keegan.
Find out whether Anabolic Armor coaching is the right fit for you.